You can hardly change a cable channel and not find a makeover show. From homes to fashion, everyone is looking for help. My members send me in ads, sales letters and marketing pieces for critique that are missing one or … [......]
By Cherylin Blitch as published on http://www.restaurantreport.com
If you moved into a new area and wanted to find a nearby Italian, Mexican, or any other style of restaurant, what would you do? I mean other than taking detailed notes on … [......]
The New York Observer reported yesterday morning that while most of Manhattan’s restaurants are staying open, despite the weather.
Kim Velsey reports:
Restaurants in hotels, backed up by generators and with a captive clientele, are the most reliable bets for … [......]
As the director of marketing at Stone Hearth Pizza, a restaurant chain with multiple locations in the Boston area, Alex Chamberlain is always on the lookout for ways to grow her restaurant marketing email database. She’s found that the … [......]
Restaurant email list building is essential Look, I understand. You’re a restaurateur and the last thing you have time for is to send out email marketing messages to your customers. You’ve got an entire restaurant to run. In fact, … [......]
Social media and restaurant marketing research is giving brand leaders insight into what consumers are talking about when they’re hungry – and it’s McDonald’s and Taco Bell.
According to research from Jason Falls, founder and CEO of Social Media Explorer, … [......]
At Ping Pong Dim Sum in Washington, D.C., Myca Ferrer works hard to make sure every dollar spent on marketing is measured and tracked. By tying Venga‘s loyalty platform into his restaurant’s POS system and email marketing database, Ferrer … [......]
Recently Google released its Panda update that includes a lot of perks for websites including better SEO and lower bounce rates. One of the updates includes websites being designed responsively over others in its search listings. Your customers may or … [......]
Recently a client asked me to put together a few strategic restaurant marketing ideas for their restaurant business that was aligned to their growth goals. So this week I thought it might be interesting to share with you some of … [......]
Chances are your restaurant marketing plan incorporates a rewards program into your customer loyalty initiatives. With the average person having 14 loyalty cards in her wallet, it seems to reason that rewards are an effective way to retain customers. Unfortunately, … [......]
Cracker Barrel Old Country Store Inc.’s CBRL +5.80% fiscal fourth-quarter earnings nearly doubled as the restaurant chain saw customer traffic and same-restaurant sales continue to grow.
The company forecast fiscal first-quarter income of $1 to $1.05 a share, trailing estimates of … [......]
Chicago, IL (RestaurantNews.com) Social media strategists from several major restaurants chains — including McDonald’s, Red Mango, Moe’s Southwest Grill and Firehouse Subs — will share their secrets with attendees at the 2nd annual Foodservice Social Media Universe(#FSMU) … [......]
If you were rewarded with a gumball every time you checked-in to a restaurant on Foursquare, would you check-in more?
Well, that’s what Tyler DeAngelo, creative director of advertising agency DeVito/Verdi, hopes would happen. DeAngelo moonlights as an author and … [......]
As a restaurant owner, your main objective in creating restaurant marketing strategies and spending advertising dollars is to simply bring in new customers, and create loyal patrons who will make their way to your dining room time after time, however … [......]
3Seventy, a leading provider of mobile engagement solutions, recently released a whitepaper entitled “Critical Mobile Ingredients: A Strategic Approach to Mobile Marketing for Restaurants.” To be used as a guideline for restaurants to understand the critical ingredients of what constructs … [......]
Since graduating from the South Side start-up accelerator AlphaLab, the team at NoWait has begun to hit its stride.
Just this week, the company, which has developed a restaurant marketing tool for iPads, iPod touches and iPhones that allows … [......]
Coming up with something your restaurant’s newsletter subscribers will definitely want to read, can be hard at times. These restaurant newsletter tips can get you going.
1. Share a recipe: if they like to … [......]
DENVER – Mark Crumpacker would love to find technology that helps speed the line at Chipotle Mexican Grill, where he serves as chief restaurant marketing officer.
Like others in similar positions, he’s got a wide palette of gee-whiz technologies … [......]
New Customers Are Searching. Will They Find Your Restaurant?
By Cherylin Blitch as published on http://www.restaurantreport.com
If you moved into a new area and wanted to find a nearby Italian, Mexican, or any other style of restaurant, what would you do? I mean other than taking detailed notes on … [......]
When Do You Shut It Down? Restaurant Marketing and Hurricane Sandy
The New York Observer reported yesterday morning that while most of Manhattan’s restaurants are staying open, despite the weather.
Kim Velsey reports:
Restaurants in hotels, backed up by generators and with a captive clientele, are the most reliable bets for … [......]
Pizza Chain Finds New Ways to Build Restaurant Marketing Email Database
As the director of marketing at Stone Hearth Pizza, a restaurant chain with multiple locations in the Boston area, Alex Chamberlain is always on the lookout for ways to grow her restaurant marketing email database. She’s found that the … [......]
Frequently Asked Questions About Restaurant Mobile Website Design
Restaurant Mobile Websites are essential to your mobile marketing strategies for your restaurant. Watch Sara as she answers frequently asked questions people have about restaurant mobile websites, restaurant mobile marketing and restaurant mobile website design
Click here to view more … [......]
Restaurant Mobile Websites Best Practices: Chili’s Mobile Marketing Grade
Restaurant mobile websites are imperative for a successful mobile marketing campaign for your restaurant. Watch Sara as she grades Chili’s on its restaurant mobile marketing efforts with QR codes and email newsletter marketing.
*Note–Sara did receive her email coupon for … [......]
Restaurant Mobile Websites: See How Much Money A Restaurant Mobile Website Will Help You Make
Restaurant mobile websites are the key to your restaurant mobile marketing success. Watch Sara as she shows you how a restaurant mobile website will make your restaurant more money with Punch’s Profit Calculator.
Sign up for our email newsletter, … [......]
What Consumers Are Saying About Social Media and Restaurant Marketing
Social media and restaurant marketing research is giving brand leaders insight into what consumers are talking about when they’re hungry – and it’s McDonald’s and Taco Bell.
According to research from Jason Falls, founder and CEO of Social Media Explorer, … [......]
Restaurant Marketing Ideas For Your Small Business
Recently a client asked me to put together a few strategic restaurant marketing ideas for their restaurant business that was aligned to their growth goals. So this week I thought it might be interesting to share with you some of … [......]
Using Social Media and Restaurant Marketing Intelligence to Enhance Customer Service Experience
Chances are your restaurant marketing plan incorporates a rewards program into your customer loyalty initiatives. With the average person having 14 loyalty cards in her wallet, it seems to reason that rewards are an effective way to retain customers. Unfortunately, … [......]
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